Stepping Out of Hong Kong with Chui Cheung
Subtly modernising the company’s logo for global expansion.
Scope
Client
Chiu Cheung Company Limited
Background
Founded in Hong Kong in 1947, Chiu Cheung is an integrated service provider of control consoles, server racks and other high-end sheet metal-fabricated products. To mark the company’s 70th anniversary, Chiu Cheung commissioned Chill to update its logo and internationalise its image.
Making a Case for Subtlety
While we were allowed to tweak the design, Chiu Cheung wanted to keep the logo’s original identity. Chill’s updated logo utilised a new colour scheme while depicting the summit of a mountain as the pinnacle of success. We created a guide to brief employees on the new logo, a branding campaign, advertising templates and even updated uniforms. This project was an example of how subtle design tweaking can create maximum effect. Chiu Cheung is now a fast-growing company in China with an eye on global expansion.
