With several popular F&B destinations, Holiday Inn Golden Mile required a slice of Chill creativity to spotlight the diverse quality of its outlets. Season by season, we went the extra (golden) mile for each promotion, overseeing every aspect of the creative process from concept and copywriting to photography and design.
Beyond great visuals and photography, Chill also customised a range of original graphics that reflected the identity of each outlet and promotion. Like a mood board, these original designs helped to establish the outlet’s long-term aesthetics to create added value for the client in seasons to come.
Holidays and festivals are crucial for success in F&B, and Chill was able to contribute its designs to the client’s important seasonal promotions.